Black, White, and Blue: Racial Politics in B.B. King’s Music from the
1960s: An Analysis
Although racial politics were
involved in blues music, the article brings to light the music itself cannot be
classified in racial context. The 1960s
was an era of change in the black community with the advent of the Civil Rights
movement. The attitudes of the black
community towards blues music and B.B. King were not favorable. To survive economically it became necessary
for B.B. King to attempt to crossover to the white audience and initially he
met with little success.
Ironically, B.B. King chose to hire
a Jewish manager, Sidney Siedenberg. I
found it interesting the author should point this out as Jews were
discriminated against as well in the South.
This was to be a turning point in B.B.’s career, however, as Sidney
booked him to perform in front of a predominately affluent, white, hippie
audience. Again, the author presents us
with another group stereotype with the reference to the audience as being
affluent and of the hippie culture. From
the moment he stepped out on the stage, he received a standing ovation prior to
ever beginning to play. He felt
overwhelmed these people would treat him in such a fashion. He was honored and torn at the same time, which
I found interesting. The author also
points out: “It is important to note
that in actuality neither King’s audience nor his music had ever been purely
“black” in the first place, and that his “whitening” is only a matter of
perception (one of the fascinating aspects of King’s shift in audiences was that
the actual music did not dramatically
change).” (Adelt, p. 204). His success
continued to build and gradually he became accustomed to the “white ways” of
dealing with his music. “An ‘all black’
audience represents obscurity and failure, whereas a crossover to ‘mainstream’
or ‘white’ audiences equal the ultimate success in America.” (Adelt,
p. 201). “Black” audiences,
however, continued to turn away from King and the blues in the 1960s in favor
of soul music. They did not want to be
reminded of a time and place they had outgrown and they did not like what they
called King’s “Uncle Tom” attitude. They
either booed him in concert or stayed away altogether.
He had a sense of loss over the lack
of interest of his own people in his music.
The author points out how ironic it was indeed that just when the hippie
generation started listening to his music, his own people had turned away from
him. His success with the “white”
audiences continued to grow and he appeared on television shows to
perform. His albums became a mix of his
works designed to appeal to the hippie audience. The author discusses the album, Indianola Mississippi Seeds, as winning
a Grammy for Best Album Cover. King’s
picture was not on the cover “but a watermelon carved in the shape of a guitar,
replete with pickups, strings, and cable.” (Adelt, p. 208). A worn out amplifier served as the
backdrop. Clearly, the author wants us
to see the association of the blues to “blacks” being marketed to the
“whites”. Live at the Regal became a blues “classic” when it was reissued
with a different album cover, which was in the form of a newspaper article
bearing the headline “A Classic Revisited:
B.B. King Live at the Regal, and additional production. King continued to market to the white audience
with the production of a live album from the Cook County Correctional
Institution in Chicago, which was a predominately black inmate population. He followed in the footsteps of Johnny Cash
who had gained a measure of success from marketing this concept to his fan
following. The name of the album was Live at Cook County Jail and its purpose
was to elicit nostalgia from the “black” inmates to supply the “white” audience
buying the album with the “authentic” background. The author in conclusion writes, “Despite
their social and economic relevance, the confluence of racial categories in the
process of crossover, for instance in the reinscription of “black”sounds for
“white” audiences, shows the ultimately unstable nature of these categories.”
(Adelt, p. 213).
I found from reading this article
just how politics of the time could be manipulated to market an art from one
group, “black” to another group of people, “white”, with the help of a Jewish
manager and a mixed group of others of various nationalities and skin
color. I agree with the author that
there is no true race sounds but merely the presumptions of prejudiced or
uneducated people. B.B. King’s music is
real art, expressing emotions and life experiences with and unequaled talent of
the guitar and a tone of voice which is unmistakably his own.
References
Adelt,
U. (2011). Black, White, and Blue: Racial Politics in B.B. King’s Music from the
1960s.
The
Journal of Popular Culture. 44, 195-214.