Popular culture means what is the accepted means of communication, morals, society views and opinions which are relevant today. These have an impact on how we react to many different situations in our business as well as in our day to day lives and relationships.
An understanding of popular culture is very relevant in business as it is a fairly reliable tool to determine how consumers may react to marketing techniques as well as price changes and expectations of product reliability and customer service. In my present career, we have an established set of parameters of customer expectations for their specific order. Defects allowed and not, are clearly stated, as well as surface quality and measurement specifications for each individual order. Not attempting to meet or exceed these quality standards will result in a loss of sales and losing in the global market competition.
I chose the newspaper USA Today as a pop culture artifact. Many of my co-workers, friends and family choose to read this particular paper on a regular basis. It features the most up-to-date and reliable national news and popular public opinions on said news, as well as consumer reactions. I enjoy the financial news and the related articles which help to explain market fluctuations and the impact the global economies and politics has on our market and economy. It is informative and influences our opinions by presenting the opinions of powerful people and celebrities, which has a huge impact on how we perceive issues.
I remember reading this paper everyday only because my mom would get it. Now with technology I can access this paper online or through my cell phone. Technology has taken over the way we used to communicate. This paper was very intellectual and helped me gain knowledge on the economy and politics.
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